Are you new to Google ads remarketing campaign?
Don’t know to how to optimize your Google PPC campaign to increase your website traffic & reduce your ad spent?
So, What is Remarketing in Google Ads?
Remarketing in PPC is one of the most powerful ways to market your brand again to a highly targeted audience, especially to those who have already visited your website.
Digital Marketing Philippines share their PPC campaign tips in below infographic.
Here are some important points:
- Focus on your top-performing campaigns first
- Remarketing campaigns for high-value customers
- Bidding aggressively for visitors who already expressed purchase intent
- To improve your ads quality score use negative keywords
- Setting up a optimal frequency cap
Check out the informative infographic for more detail.
Infographic Orginal Link: Digital Marketing Philippines